Abbott Design Specs and Guidelines

Design Assets

When creating social images, you must use assets from the following Figma files:

• Abbott Style Guide on Figma
• Backgrounds and Patterns on Figma
• Lifestyle & Stock Photos on Figma
• Product Images and Photos on Figma
• Icons on Figma

Fonts and Typography Requirements

• Font: Use Brandon Grotesque
• Titles
  • Emphasized text should be in Medium weight
  • The rest of the text in Light weight
• Subtitles and body
  • Use Regular weight
  • For events, use date | location format, with the pipe as separator
  • Use Title Case for session titles
  • Use 1-3% letter spacing/kerning for subheads

Disclaimer Text Usage

Only use the disclaimers contained within this Figma file; there are both branded and unbranded versions.

You can add these pre-built disclaimers to any working Figma file within the Abbott project by following the below steps:

1. Click Assets:

2. Scroll down to Abbott Style Guide. Click and drag the disclaimers from the side panel into your artboard:

3. on the right sidebar, you can select the disclaimer type and color:

Logo Usage

• Small logo (i.e. alongside text) must always be positioned on the top left or bottom right corner.
• Within videos, sonic must be standalone on its own frame without disclaimer. Disclaimer goes on a separate frame with white background
• Logo orientation - use horizontal for most digital applications.
• Abbott Logos are already in Figma, and can be added from the Assets panel (see below screenshot):

Other logo spec requirements:

Use 300px width for horizontal logo in most applications.

Trademarks and Product Name Usage

• EnSite™ X EP System surface electrode kit
• EnSite™ X Amplifier
• EnSite™ X EP System
• EnSite™ Connected Care
• EnSite™ Connect Remote Support
• EnSite™ Cloud
• EnSite™ OT Near Field
• Medinbox‡
• EnSite™ X Software Version 2
• EnSite™ X Software Version 3
• EnSite Precision™ Cardiac Mapping System
• EnSite™ Velocity™ Cardiac Mapping System
• WorkMate Claris™ Recording System
• WorkMate™ Scribe™ Module
• TactiCath™ Contact Force Ablation Catheter, Sensor Enabled™
• TactiCath™ Quartz Contact Force Sensing Ablation Catheter
• EnSite Precision™/EnSite™ Velocity™ Systems
• Advisor™ HD Grid Mapping Catheter, Sensor Enabled™
• Advisor™ HD Grid X Mapping Catheter, Sensor Enabled™
• EnSite™ LiveView Dynamic Display
• TactiFlex™ Ablation Catheter, Sensor Enabled™
• ViewFlex™ Xtra ICE Catheter
• ViewFlex™ ECO Reprocessed ICE Catheter
• ViewMate™ Ultrasound Console
• ViewMate™ Multi Ultrasound System
• Ampere™ RF Generator
• EnSite™ Omnipolar Technology
• EnSite™ VoXel Mode
• EnSite NavX™ Mode
• EnSite™ Aid Module
• EnSite™ VoXel Flex Mode
• EnSite™ LiveSync Module
• Therapy™ Cool Flex™ Ablation Catheter
• Agilis™ NxT Steerable Introducer
• SensiTherm™ Multi Temperature Monitoring System
• SensiTherm™ Multi Probe
• SensiTherm™ Multi Monitor
• SensiTherm™ Multi Monitor and Probe
• FlexAbility™ Irrigated Ablation Catheter, Sensor Enabled™
• FlexAbility™ Ablation Catheter, Sensor Enabled™
• BRK™ Transseptal Needles
• EnSite™ AutoMark Module
• EnSite™ Alliance EP Program
• CARTO‡
• QDOT‡
• SMARTTOUCH SF‡
• ADAS 3D Software
• VantageView™ System V2.0
• Volt™ PFA Generator
• Volt™ PFA System

Headshot Best Practices

• Headshot ratio should be 1:1, square (do not use circular headshots).
• Backgrounds should be replaced with grey matte.

How to remove BG:

Changelog

2024-03-15:

• Add PDF from Abbott
• Update headshot requirements

References

[1]: